Giving wings to growth

Networking‭ ‬and promotion are two of the most important pillars of‭ ‬any business‭. ‬Opportunities to get face-to-face with customers‭ ‬and potential future clients at the industry exhibitions and trade‭ ‬shows remain an incredibly valuable tool for developing businesses‭.   ‬Despite‭ ‬the digital revolution‭, ‬trade shows remain an integral part of the marketing‭ ‬bouquet‭. ‬

The‭ ‬UAE in general and Dubai in particular has an eventful calendar all year round‭.‬The‭ ‬country got the rights to hold the world’s third‭ ‬biggest gathering after Olympics and FIFA cup in Dubai in‭ ‬the shape of Expo 2020‭. ‬Last year‭, ‬Dubai World Trade‭ ‬Centre‭ (‬DWTC‭) ‬attracted 3.3‭ ‬million visitors delivering stellar nine per‭ ‬cent growth‭. ‬The region’s largest trade venue hosted 353‭ ‬Meetings‭, ‬Incentives‭, ‬Conferences and Exhibitions‭ (‬MICE‭) ‬and business events‭. ‬Participants‭ ‬came from as many as 185‭ ‬countries‭. ‬

In‭ ‬the aviation‭ ‬domain‭, ‬the emirate is home to Dubai Airshow and Airport‭ ‬Show‭, ‬among others‭. ‬The aerospace and airport show remains hit‭ ‬each passing editions‭. ‬The Airport Show will be held this‭ ‬month for the straight 18th year with over 350‭ ‬exhibitors‭ ‬from 90‭ ‬countries‭, ‬keeping up its position as the world’s largest airport industry event‭. ‬The debut edition just had‭ ‬90‭ ‬exhibitors from 17‭ ‬countries‭. ‬

Almost‭ ‬everywhere in the world‭, ‬especially in the Middle East‭, ‬North Africa and South Asia‭, ‬airport developments are in a fast track mode‭. ‬It‭ ‬has been estimated by CAPA that there are over 2,300‭ ‬airport construction projects currently worldwide‭. ‬

Airports have become a central‭ ‬component in urban and regional economic development‭. ‬Having a vibrant‭ ‬and efficient airport is essential when trying to attract new‭ ‬businesses to communities‭.  ‬In the airport industry‭, ‬getting updated with‭ ‬the latest innovation and technology is highly indispensable given the‭ ‬sweeping changes occurring each passing day‭. ‬








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   Ahmed bin saeed al maktoum

Ahmed bin Saeed Al Maktoum