Giving wings to growth
Networking and promotion are two of the most important pillars of any business. Opportunities to get face-to-face with customers and potential future clients at the industry exhibitions and trade shows remain an incredibly valuable tool for developing businesses. Despite the digital revolution, trade shows remain an integral part of the marketing bouquet.
The UAE in general and Dubai in particular has an eventful calendar all year round.The country got the rights to hold the world’s third biggest gathering after Olympics and FIFA cup in Dubai in the shape of Expo 2020. Last year, Dubai World Trade Centre (DWTC) attracted 3.3 million visitors delivering stellar nine per cent growth. The region’s largest trade venue hosted 353 Meetings, Incentives, Conferences and Exhibitions (MICE) and business events. Participants came from as many as 185 countries.
In the aviation domain, the emirate is home to Dubai Airshow and Airport Show, among others. The aerospace and airport show remains hit each passing editions. The Airport Show will be held this month for the straight 18th year with over 350 exhibitors from 90 countries, keeping up its position as the world’s largest airport industry event. The debut edition just had 90 exhibitors from 17 countries.
Almost everywhere in the world, especially in the Middle East, North Africa and South Asia, airport developments are in a fast track mode. It has been estimated by CAPA that there are over 2,300 airport construction projects currently worldwide.
Airports have become a central component in urban and regional economic development. Having a vibrant and efficient airport is essential when trying to attract new businesses to communities. In the airport industry, getting updated with the latest innovation and technology is highly indispensable given the sweeping changes occurring each passing day.
Ahmed bin Saeed Al Maktoum